Philip Kotler, Gary Armstrong, Sridhar Balasubramanian - Principles of Marketing-Pearson 19th Edition (2023)

Principles of Marketing organizes core marketing principles around creating, delivering, and communicating customer value, ensuring that every concept ties back to concrete business outcomes. The text balances theory with practical application, illustrating how companies leverage new digital technologies to maximize engagement, shape brand conversations, and foster long-term customer relationships. Global in scope, the 19th Edition incorporates perspectives from around the world, making it ideal for diverse classrooms and international business environments