Gitman, Lawrence J._ Zutter, Chad J. - Principles of Managerial Finance-Pearson (2014)

In Principles of Managerial Finance, Fourteenth Edition, Gitman and Zutter employ a proven “learning goal” system that weaves pedagogy directly into concepts and practice, guiding students through complex material with clear roadmaps and real-world applications. Throughout the text, features such as Why This Chapter Matters and Personal Finance Examples underscore the relevance of financial principles to everyday decisions. The integrated MyFinanceLab platform delivers personalized, data-driven guidance—automatically adapting to each student’s performance and freeing instructors to focus on teaching rather than grading.